Home/Insights
Insights

Data, not headlines.

Original, sourced perspectives on AI and business transformation from Aston Reach — published regularly, so you can see where things actually stand rather than where the news cycle says they are.

Featured Series

AI Market Share Tracker

Chart showing Anthropic leading enterprise LLM spend share at 40%
Updated Quarterly

AI Market Share Tracker

Consumer AI chatbot traffic share vs enterprise LLM spend share, refreshed every quarter with real data and sources — ChatGPT, Gemini, Claude and others.

Read the tracker  →

More Insights coming soon — this section is updated regularly.

Get started

Want help turning data like this into a decision?

We help CIOs, CTOs and CFOs align AI vendor choice and adoption to real business requirements — structured, measured, governed, and tool agnostic.

Book a free AI discovery call  →